The successful development of China online shop

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In recent years, online shop as an emerging industry, with its convenient, fashion features to attract more and more consumers, to seize the real market transactions in a considerable share, and presented the vigorous development, the increasingly fierce potential. As the product of the Internet age, online shop has many new characteristics, these characteristics make it full of vitality, so that it became a powerful challenger to traditional commercial retailing, triggered the third commercial revolution.

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On one hand, the potential consumers grow. According to the China Internet network information to provide information, at the end of 2006, the number of Chinese Internet users reached 137000000, compared to 2005 increased 26000000, the growth rate of 23.4%, over the years is the netizen grows up to a year.

While our country netizen relative volume is still low, the popularity rate, 2003, the United States has reached 63.2%, the number of users in third bit to seventh day, Germany, Britain, South Korea, law in 50%, and by 2006 China user penetration rate of only 10.5%, which means the development of space is also great.

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On the other hand, the rapid growth of Internet transactions. According to the investment firm Cowen and Co report, in 2006 the United States Internet sales of $108000000000, is expected to 2011, online sales will increase to $225000000000; new world circulation industry at present the Institute published a report to forecast, shopping in Korea scale in 2009 will go beyond the traditional department stores.

From the" INTERNET GUIDE" findings report of 2007 China Internet data, in 2006 China's Internet users personal Internet consumption total market size of about 276746000000 yuan, a 187653000000 yuan in 2005 year-on-year growth of 47%.

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A study of Chinese small and medium-sized enterprise circumstance investigation shows, individuals in the network boot sales company average costs at least 50000 yuan, according to eBay gift categories of person in charge, the set up shop on the net shop cost is very small. In general, for an online shop with very little investment, do not need to handle business license, do not have to hire appearance, not hoarding of goods, funds required but 1500 yuan; online shop than a comparably sized ground shop" rent" is much lower, at the same time the rent not because the business area increased, investors not to prolong business hours and additional cost.

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For example, in the city at present small gift shop meet the eye everywhere, competition is intense with each passing day. According to a survey commissioned by the zero display, at a domestic level city metro mall as the representative, about 38% small shopkeepers balance, 22% small gift shop in surplus, 37% at risk of failing. A small gift shop operators difficult, primarily because of the expensive shops rent. In addition, the shop most afraid of and" crash" -- on the guests so much, no personality characteristics of products can sell? Also, even if there are good stuff, and no money for advertising. At present, many small gift shops have to move up the development of online business ideas. " On the Internet gift categories on rent a storefront without spending a dime. Advertisement price is cheap, have classified search engine to ensure that customers in 10 seconds to search you. As online shopping mall of the ' flow ' how many -- light gifts and jewelry categories of daily total visits amounts to 500000 person-time, equivalent to 3 medium downtown sections of small commodities market scale." A ZIPPO lighter business Mr. Qin said.

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