Businesses won't spend money on social if they don't understand how it helps them. That's why Unified's social ads buying platform could get a?big boost from its acquisition of PageLever, which gives marketers deep insight into the impact of their social strategies. PageLever's detailed analysis can show brands what and how often to post on Facebook, and which of those posts to turn into ads. PageLever was founded in late 2010 by Jeff Widman (a former TechCrunch intern) and David Turner, and it?received funding from Y Combinator. I can attest to the quality of its data. The company has long provided me with statistics to help me understand the impact of Facebook's myriad changes to the news feed. For example, PageLever's data showed that by making it easier for users to to flag Facebook Page posts as spam, many Pages received many for flags than before. That caused some of them to lose organic reach in the news feed -- which sparked a huge debate.Source: http://feedproxy.google.com/~r/Techcrunch/~3/juGjuRvl-c8/
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