?Instead of Proving the Skeptics Wrong, Delight the True Believers?

You'll never be able to please everyone, but trying to convert people who are skeptical about your work is a losing battle. Writer and entrepreneur Seth Godin has a different strategy.

In a post on Seth's blog, he explains:

Here's the thing about proving skeptics wrong: They don't care. They won't learn. They will stay skeptics. The ones who said the airplane would never fly ignored the success of the Wright Bros. and went on to become skeptical of something else. And when they got onto an airplane, they didn't apologize to the engineers on their way in.

Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.

Hit the link to read more.

Proving the Skeptics Wrong | Seth's Blog

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/EqqPTmXMMmI/instead-of-proving-the-skeptics-wrong-delight-the-tru-733687804

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